Have you heard about DITA eyewear?
Get to know this optical brand that is as individual as the product it creates!
A must-have for the discerning spectacle wearer!

About DITA
Founded in 1995 by co-founders Jeff Solorio and John Juniper, DITA has evolved to become a true leader in the optical field with an outstanding reputation for its distinct and luxury eyewear. A must-have for celebrities such as Beyonce, Sophie Turner, The Rock and Vin Diesel, it is no surprise this high-end brand has become a benchmark for all other designer eyewear labels.
With 25 years of expertise in the field, DITA has committed to perfecting the art of eyewear. This specialised craftsmanship symbolises the foundation of DITA’s stellar reputation and enables them to produce quality optical designs.
The Craftmanship
One of the reasons Scott Gilmour Optometrists are proud to stock DITA frames exclusively in the North-East is because of the brand’s devotion to pushing superior manufacturing and engineering standards. This results in timeless quality and intricate designs which we know our patients can rely on.
Frames sculpted by some of the most talented artisans in Japan, DITA doesn’t rush perfection, with a single frame requiring months to craft. This embodies the brands drive for excellence as its innovative technology creates designs that find beauty in purpose.
Hinge systems, acetate finishing and titanium production are core components DITA consider from conception to production to ensure their eyewear provide the ultimate longevity, durability and flexibility.
What is there not to love!? We believe these are qualities that make the ordinary extraordinary!
Our Favourite Styles
Discover our favourite designs that perfectly encapsulate DITA’S ability to redefine iconic styles.
Nemora
We love this modern twist to the classic cat-eye frame. The craftsmanship is flawless, using decorative light-weight titanium to bridge comfort with impact. This bold and feminine design truly celebrates those individuals who together, stand apart.

Schema-Two
One for the gents…..
An extension to Schema-One, this model features a delicate round shape to produce the ultimate expression of elegance. Available in three different colours, this minimalistic design perfectly encapsulates understated luxury.

Book your appointment online today!
Exclusive to Scott Gilmour Optometrists in the North-East, book your appointment online using our Contact Us form to secure a unique style that makes you feel confident!
Alternatively, call us on 01224 863344.
We look forward to seeing you soon!